News & press releases

Driving change for women is a central part of Lindex’s work. A clear ruling has now been issued by the Swedish Patent and Market Court in the case concerning Lindex’s communication around period panties, where the company Essity has been the opposing part.  The court ruled in favor of Lindex on all essential points and also ordered Essity to pay Lindex’s legal costs, a clear message that strengthens Lindex’s continued efforts to support women’s needs and rights.

The Swedish fashion company Lindex opens its very first own store in Denmark as part of is continued international expansion. The store, marking an important milestone in the company’s growth journey, will be located in Rødovre Centrum, in the western suburbs of Copenhagen.

As one of the leading brands in kidswear in the Nordics, the Swedish fashion company Lindex continues its growth journey with the opening of its third store in London. Building on the success of the fashion company’s kidswear, the new store will exclusively focus on children’s clothing, reinforcing Lindex’s commitment to providing kidswear that unites comfort, quality and playful design.  

As part of Lindex’s omnichannel strategy and continued growth journey, the fashion company is opening a shop-in-shop in Magasin du Nord’s flagship department store in Copenhagen. This new establishment is a step in Lindex’s expansion and its commitment to reaching even more customers. As a first step, Lindex is offering its lingerie collection, a category where the fashion company has unique expertise. 

Lindex introduces a new customer-to-customer platform (C2C) which makes it easy and safe for customers to buy and sell previously used Lindex garments. The initiative is part of Lindex’s strategy to explore new business models and services as well as drive its circular transformation.

Lindex wins the Digital Initiative of the Year award, and Susanne Ehnbåge, Lindex’s CEO, is named Leader of the Year at the industry gala Retail Awards, organised by Swedish Commerce. The jury's motivations highlight how Lindex is breaking new ground with its innovative AI solution, Lindex Copilot, which supports employees in store, as well as how the fashion company, under Susanne Ehnbåge's leadership, has achieved impressive economic growth while significantly reducing its carbon footprint.

Lindex launches StyleMe, a new unique online service designed to help customers build a long-lasting wardrobe that reflects their personal style.

Lindex takes further steps in its commitment to letting kids be kids by launching its new concept Kids Performance Wear and enters the premium segment with innovative functional outerwear. The innovative garments, which are constructed with groundbreaking kinetic design, have a special focus on play, movement and longevity. 

That something as natural as menstruation is still an obstacle in everyday life for so many girls and women is something Lindex wants to change. In connection with Menstrual Hygiene Day on May 28, the fashion company highlights the important issue of menstruation. To break the taboo surrounding menstruation and increase awareness and the right to menstrual health, Lindex actively works on the issues in various ways.