For more than 60 years, Lindex has created fashion for women. Our sustainability promise is not just to those who love to wear our garments. Our company is filled with and surrounded by women, and we feel a responsibility to every single one of them.
We exist to empower and inspire women. Women populate every part of our value chain, from field to fitting room. They pick the cotton, spin the thread, weave the fabric and sew our garments. They design and market our products, they decide how we run our business and they meet our customers every day. Of course, we also respect and appreciate the men in our value chain. But it would be wrong not to acknowledge that most of the people who work with or buy from us are women.
As both an employer and retailer, we have always aimed to make life easier and more beautiful for women. Unfortunately, over the years, we have sometimes failed in this by accepting poor industry norms. Across our value chain, the wellbeing of women has been compromised – from poor labour conditions in manufacturing to unhealthy stereotypes and ideals in advertising. We never made things worse on purpose, but a lack of awareness or action is still an act. We have done a lot of good work which we will continue, but we also promise to step up in those areas where progress has been slow.
We want all women across our value chain to be able to fulfil their potential. Here are our goals:
We want all women to feel inspired and self-confident, no matter who they are, how they look or which walks of life they have chosen. By 2020, we will set goals on advocating inclusiveness and body positivity.
We want to empower and enable women to have a sustainable wardrobe and live a sustainable life. By 2020, we will set goals on supporting a sustainable lifestyle.