What you can do
Read more about how you can have an impact.
Circular fashion
With a growing population and today’s consumption patterns, we use up more natural resources than the planet can sustain. The fashion industry is resource‑intensive, and a circular approach to fashion is a central part of how we view the future.
Our circular transformation
We are working to transition our business towards more circular ways of operating. This means creating value and growth while reducing climate impact and the use of natural resources across our value chain. This requires changes both within our operations and through collaboration with external stakeholders, such as STICA and innovation partners. We focus on optimising resource use, developing circular products, strengthening resource‑efficient supply chains fit for circularity, and designing customer journeys that support product longevity, reuse and recycling.
To enable our transformation we work with several aspects of circularity – resource optimisation, circular products, a circular supply chain and circular customer journeys.
Resource optimisation
Maximising the value of each product by optimising volumes, reducing the need for markdowns, increasing full‑price sales, and developing circular business models.
Circular products
Creating products that are designed for a long lifetime, made from recycled and regenerative materials and that can be reused, remade and recycled back into the system several times.
Circular supply chain
Build a supply chain that keeps products and materials in circulation and uses resource efficient production processes powered by renewable energy. Making sure that all operations are free of hazardous chemicals to ensure safe products and enable reuse and recycling of our products.
Circular customer journeys
Increasing the use and prolonging the lifetime of our products by making it easier for our customer to care for, repair, reuse and recycle our products.
Circular fashion is more than recycling
A circular approach to fashion is about resource efficiency at every stage, throughout a garment’s lifecycle. Using a garment for a long time, or passing it on to someone else that can reuse it, prolongs the lifetime of the garment and is a resource efficient option. Recycling is the final step after the garment's lifetime has been maximised, as it is more resource efficient compared to growing or producing new fibres and is key in a circular approach to fashion.
Prolonging the lifetime of our products with second hand
For the past years, we have been exploring secondhand as part of our circular transformation at Lindex. By offering the possibility to hand in clothes that are not being used anymore as well as the opportunity to buy preloved pieces, we can contribute to prolonging the lifetime of our clothes together with our customers. It also gives a lot of valuable insights on how we can make even better products that last longer.
Right now, we offer secondhand womenswear in Norway, kidswear in Sweden, and baby and kidswear in Finland. We are continuously working on developing this business to be able to scale and expand our secondhand offer.