CanopyStyle
Read more about our commitment to CanopyStyle and their work to protect the world’s forests.
Lyocell, viscose and modal
Lyocell, viscose and modal are cellulose-based fibres, typically sourced from wood. We work to source this wood in ways that help prevent deforestation, protect biodiversity and increase the use of recycled materials. The production of these fibres involves chemical processing, which needs to be managed with consideration for people and the environment.
Forest resources, traceability and transpareny
Understanding where the raw material comes from is the key to our sourcing. Together with other brands, retailers and suppliers, we are committed to CanopyStyle, an initiative that works to help ensure that wood-based fibres do not originate from ancient or endangered forests or contribute to deforestation. We also collaborate directly with raw material suppliers, including committing to volumes and supporting the integration of these materials into our supply chain. To further improve traceability and transparency, we use the digital traceability system TextileGenesis to help track fibre origin.
Our goal is for all garments to be traceable to the fibre level by the end of 2027.
Production processes and chemical management
The production of lyocell, viscose and modal involves chemical processing. We therefore evaluate how materials are produced and work with suppliers that follow recognized third-party certification standards, such as the EU ecolabel which sets and ensures environmental and chemical requirements for production processes.
Our goal is that by the end of 2030, 100 per cent of our textile materials will be made from preferred or certified fibres
Lyocell
We mainly use TENCEL™ Lyocell fibres, which are made from wood, a natural raw material, derived from controlled or certified wood sources. TENCEL™ Lyocell fibres are produced in a closed loop process which recovers 99.8 per cent of the solvent – resulting in close-to-zero wastage. TENCEL™ and REFIBRA™ are trademarks of Lenzing AG.
Viscose
The majority of our viscose is made using either OnceMore or LENZING™ ECOVERO™ Viscose fibres, with a small share of conventional viscose.
OnceMore® is a process developed by Södra that combines recycled textiles with wood-based raw materials from certified Swedish forests, to produce dissolving pulp for viscose fibres. It enables the use of recycled materials in fibre production and supports increased circularity in the value chain.
LENZING™ ECOVERO™ fibres are made with at least 50 per cent less carbon emissions and water consumption compared to generic viscose*. LENZING™ ECOVERO™ fibres are also certified with the EU Ecolabel for environmental excellence**. LENZING™ and ECOVERO™ are trademarks of Lenzing AG.
*Results based on LCA standards (ISO 14040/44) and available via Higg MSI (Version 3.7)
** EU Ecolabel for textile products (license no. AT/016/001)
Modal
Like lyocell and viscose, modal is made from wood pulp that is chemically processed into textile fibres. We use TENCEL™ Modal fibers which are derived from controlled or certified wood sources and are certified with the EU ecolabel for environmental excellence*. TENCEL™ is a trademark of Lenzing AG.
*EU Ecolabel for textile products (license no. AT/016/001)