Lyocell, viscose and modal

Lyocell, viscose and modal are soft and breathable materials that are made from renewable and natural plant-based cellulose such as wood. However, it is also materials that rely on consuming forests and requires a lot of chemicals when turning the cellulose into textile fibres. We are dedicated to use the alternatives that have least impact on the climate and ecosystems.

Responsible forestry and chemical management

Since these materials are made from plant-based cellulose such as wood, it is important to make sure it comes from responsible forestry. Every year millions of trees in the world are cut down for textile production, and if not done responsibly it can lead to deforestation that has major consequences for the climate and biodiversity. Together with other brands, retailers and suppliers, we are committed to CanopyStyle which is an initiative that works to protects the world’s forests and ensure that the raw material for viscose does not come from ancient or threatened forests.

Since there is a lot of processing needed to turn wood into textile fibres, it is also important that the production takes place with responsible chemical management and the greatest possible regards for the climate and our natural ecosystems.

For our lyocell and viscose, we only work with suppliers who have best industry practice or show major ambitions to improve.

Our goal is that 100 per cent of our materials will be recycled or sustainably sourced by 2025.


We mainly use TENCEL™ Lyocell fibres, which are made from wood, a natural raw material, derived from controlled or certified wood sources. TENCEL™ Lyocell fibres are produced in a closed loop process which recovers 99.8 per cent of the solvent – resulting in close-to-zero wastage. We also use TENCEL™ Lyocell fibres produced with REFIBRA™ technology, which uses cotton textile waste as a raw material in addition to wood. The fibres contain a minimum of 30 per cent recycled material. TENCEL™ and REFIBRA™ are trademarks of Lenzing AG.


Our assortment includes conventional viscose but also LENZING™ ECOVERO™ Viscose fibres, which are made from controlled or certified wood sources. LENZING™ ECOVERO™ fibres are made with at least 50 per cent less carbon emissions and water consumption compared to generic viscose*. LENZING™ ECOVERO™ fibres are also certified with the EU Ecolabel for environmental excellence**. LENZING™ and ECOVERO™ are trademarks of Lenzing AG. 

*Results based on LCA standards (ISO 14040/44) and available via Higg MSI (Version 3.7)
** EU Ecolabel for textile products (license no. AT/016/001)


Another viscose option we work with is OnceMore®. OnceMore is a unique and innovative process for large-scale textile recycling of blended materials and behind the innovation is Södra, Sweden’s largest forest owner association. The process combines recycled textile with wood from Swedish forests, which creates a pure and high-quality dissolving pulp that can then be used to make a viscose fibre. Recycling textile that would otherwise go to waste is a lot more resource efficient compared to producing new material and the renewable wood that is used in combination with the recycled textile comes from Swedish, responsible forestry.


Like lyocell and viscose, modal is made from wood pulp that is chemically processed into textile fibres. We use TENCEL™ Modal fibers which are derived from controlled or certified wood sources and are certified with the EU ecolabel for environmental excellence*. TENCEL™ is a trademark of Lenzing AG.

*EU Ecolabel for textile products (license no. AT/016/001)

Read more


Read more about our commitment to CanopyStyle and their work to protect the world’s forests.

Choose your language