Lyocell and viscose are materials made from wood fibres, which is a renewable source. It´s important for the climate and the biological diversity that the raw material comes from responsibly cultivated forestry.
Lyocell is produced from cellulose, wood pulp, from the eucalyptus tree. The fiber is produced by processing the pulp with chemicals. In our products we mainly use TENCELTM or Excel, which is manufactured by two large manufacturers; Lenzing AG (TENCELTM) and Birla (Excel). The raw material comes from responsibly cultivated forest and production takes place in a closed cycle where about 99 percent of all process chemicals are recycled. TENCELTM and Excel can be found in, for example, underwear, pants and tops.
Like lyocell, viscose comes from cellulose, ie. wood pulp, where the raw material is broken down into fibre by chemicals. Our assortment includes conventional viscose, but also a more durable viscose under the name LENZINGTM ECOVEROTM, which is viscose fibres from responsible forestry. The factories that manufacture LENZINGTM ECOVEROTM are certified according to EU Ecolabel, the EU's official eco-label. It ensures as environmentally friendly production as possible with regard to climate, water and chemical management. Viscose is used, for example, in pants, skirts, tops and dresses.
Lyocell and viscose are natural materials that are comfortable to wear and that breathe well. They are durable, soft and give the clothes a beautiful fluid silhouette, and they are made from wood pulp which is a renewable source that can be broken down into nature.
The biggest challenge with materials made from trees is to ensure that the forestry is sustainable which is, among other things, about the logging and what quantities are cut down at a time. Unfortunately, deforestation of forests is common. Every year millions of trees are cut down in the world for textile production, which jeopardizes the climate and biodiversity. Therefore, together with other leading fashion companies, we are engaged in CanopyStyle, which works to ensure that the raw material for viscose does not come from old or threatened forests
Another challenge is to ensure that the production of lyocell and viscose takes place with the greatest possible regard for climate, emissions, water and chemical management. Therefore, it is important to work with environmentally good factories and processes in production. For example, TENCELTM and LENZINGTM ECOVEROTM are manufactured in a factory that is evaluated and certified according to the EU Eco-label and currently make up 48% of all our viscose and lyocell. TENCELTM and LENZINGTM ECOVEROTM are trademarks of Lenzing AG.