Lindex opens store in Magasin du Nord’s flagship department store in Copenhagen

"We are excited to strengthen our presence in Denmark, and through our partnership with Magasin du Nord, we are making it easier for Danish customers to shop Lindex fashion – both online and in-store. This collaboration allows us to showcase our collection in new ways and inspire even more people to find their favourites. With our long tradition of creating fashion that combines design, quality, and sustainability, we look forward to welcoming even more to Lindex," says Susanne Ehnbåge, CEO of Lindex. 

Lindex is proud of its Swedish heritage and has a long history as a lingerie company, with deep knowledge of women’s bodies and expertise in fit, comfort, and quality. Developing its offering to Danish customers is a natural step in Lindex’s continued growth journey and in strengthening its position in the Nordic countries. 

In addition to the shop-in-shop, Lindex’s full collection is also available online, and in 2025, the assortment in Magasin du Nord’s department stores will be expanded to include women's and kid's clothing. This will provide Danish customers with even more choices and a more complete shopping experience. Lindex is also relaunching lindex.com in Danish, making it even easier for customers to shop online. 

"We are proud to welcome Lindex as a new, strategic, and exclusive partner in Magasin, and we look forward to offering our customers an even broader product range. With their strong expertise and wide selection of quality basics at attractive prices, we are excited to develop the collaboration as the assortment expands throughout 2025”, says Esben Hougaard, Buying Director at Magasin du Nord. 

The Lindex shop-in-shop at Magasin du Nord's flagship department store, located at Kongens Nytorv in Copenhagen, is designed to create an inspiring and inviting atmosphere that enhances the brand and strengthens the customer experience.