News & press releases

With solid experience in the fashion industry and a strong background in commercial development, driving brands, and creating customer experiences, Malin Lundell takes over the role as Country Manager for Lindex Sweden. Malin most recently held the position as Country Manager Sweden for Kappahl and Newbie and will start her new role on March 9, 2026.

Body ideals and hormonal changes negatively affect the majority of Nordic women. This is shown in a new Nordic survey conducted by Norstat on behalf of Lindex, involving over 4,000 women. The survey is part of Lindex’s ongoing efforts to highlight and contribute to increased knowledge about women’s well-being. 

Today marks a historic day for Lindex, as the fashion company opens its very first own store in Denmark. Located in Rødovre Centrum just outside Copenhagen, the store was inaugurated with a festive ribbon-cutting ceremony led by Lindex CEO Susanne Ehnbåge, joined by many excited customers. 

Björn Block has been appointed new CDO, Chief Digital Officer, of Lindex and member of the management team. Björn has extensive experience in successfully driving digital transformation, business development and innovation initiatives. He most recently held the position as CDO at IKEA, where he had also previously served as Global Business Area Manager for smart home. Björn will start his new position at Lindex in mid-November.

Driving change for women is a central part of Lindex’s work. A clear ruling has now been issued by the Swedish Patent and Market Court in the case concerning Lindex’s communication around period panties, where the company Essity has been the opposing part.  The court ruled in favor of Lindex on all essential points and also ordered Essity to pay Lindex’s legal costs, a clear message that strengthens Lindex’s continued efforts to support women’s needs and rights.

The Swedish fashion company Lindex opens its very first own store in Denmark as part of is continued international expansion. The store, marking an important milestone in the company’s growth journey, will be located in Rødovre Centrum, in the western suburbs of Copenhagen.

As one of the leading brands in kidswear in the Nordics, the Swedish fashion company Lindex continues its growth journey with the opening of its third store in London. Building on the success of the fashion company’s kidswear, the new store will exclusively focus on children’s clothing, reinforcing Lindex’s commitment to providing kidswear that unites comfort, quality and playful design.  

As part of Lindex’s omnichannel strategy and continued growth journey, the fashion company is opening a shop-in-shop in Magasin du Nord’s flagship department store in Copenhagen. This new establishment is a step in Lindex’s expansion and its commitment to reaching even more customers. As a first step, Lindex is offering its lingerie collection, a category where the fashion company has unique expertise. 

Lindex introduces a new customer-to-customer platform (C2C) which makes it easy and safe for customers to buy and sell previously used Lindex garments. The initiative is part of Lindex’s strategy to explore new business models and services as well as drive its circular transformation.