“Our heritage and long experience as an underwear company has given us a unique knowledge of women's bodies and made us experts in fit, comfort and quality. By using our expertise in new ways, we are now investing in femtech with the Female Engineering brand, which among other things, offers innovative absorbent underwear developed to meet women's needs through all stages of life. Femtech is a new and very exciting market for us, and one that creates new sustainable growth opportunities based on Lindex's strengths and unique expertise”, says CEO Susanne Ehnbåge.
Female Engineering's products are based on several years of research and development work by Lindex underwear experts, along with scientists, textile engineers and product and material innovators. A selection of Female Engineering’s products is planned to be launched this summer. The products will be available on lindex.com and, from the autumn, on femaleengineering-official.com and in selected Lindex stores.
“With Female Engineering in Lindex's brand portfolio, we position ourselves in an attractive growth market with great potential. It is an important milestone in our dedicated work to support women through life, and which was born from our underwear heritage and our higher purpose – to empower and inspire women. Female Engineering is a real "game changer" – its innovative and sustainable products with patented technology focus on solving women's needs through phases of life such as menstruation, pregnancy, postpartum, nursing, menopause and incontinence. These needs have not been met in this way before. Our launch is the beginning of an interesting journey that will continue to be developed together with our customers”, says Susanne Ehnbåge.
Lindex's investment in femtech continues with its acquisition of a majority stake in the startup company Spacerpad AB. Spacerpad's goal is to combat menstrual poverty and promote sustainable consumption. Spacerpad has developed a reusable menstrual protection with a completely new patent-pending innovative technology. The company is run by Lena Berglin, Associate Professor Design and Material Practices at the School of textiles, University of Borås, and Karin Högberg, Senior Lecturer in Nursing Science.
“The woman and her needs are everything to us at Lindex. Spacerpad possesses a unique asset and opportunity with its reusable sanitary pad, and to become investors and partners in this company feels fantastically exciting. Our joint ambition is to enable this innovative menstrual protection to reach girls and women living in menstrual poverty, and thereby contribute to strengthening the empowerment of women and girls”, says Susanne Ehnbåge.