“The woman is everything to us as Lindex and her needs are the core of everything we do. The fact that something as natural as menstruation still is an obstacle for so many girls and women today, is not acceptable. By highlighting Menstrual Hygiene Day and talking about menstruation, we hope to be part of having an impact on the existing taboos. We want all girls and women to feel confident every day of the month, and such a simple product as a menstrual cup gives you the freedom to do what you want when you want” says Linda Olsson, Director of Global Marketing at Lindex.
A menstrual cup is a convenient, reusable and eco-friendly menstrual protection. Lindex offers MonthlyCup's Swedish-made menstrual cups on lindex.com and in all Swedish and Norwegian Lindex stores with cosmetics assortment.
“We want all women to be able to fulfil their potential and the foundation for that is health and well-being. By buying a menstrual cup from us at Lindex, our customer makes a difference for another woman – for every menstrual cup sold, we donate a menstrual cup to female textile workers in one of our production countries,” says Linda Olsson.
Lindex also works with the topic widely through a number of research and development projects on innovative menstrual protections. The fashion company's strategic partnership with WaterAid is another example of projects, in Lindex's production countries, which focuses on empowering women by increasing access to clean water and sanitation, and where young women gets training within hygiene and menstruation.
Photo © @fotografaviajante