“We are excited to launch on Zalando, a very strong customer-centric platform with an increased focus on sustainability. The customer is everything to us at Lindex and we look forward to meeting current as well as new customers and offering them Lindex’s fantastic products”, says Sophie Ready, Head of 3rd Party E-commerce at Lindex.
In the beginning of this summer, products within all Lindex business areas – women’s wear, kids’ wear and lingerie – will be available on Zalando. To further strengthen the position as a strong global fashion brand is a major focus for Lindex and the partnership is a continuation of the fashion company’s digital expansion.
With over 29 million customers across 17 countries, Zalando is Europe’s leading online platform for fashion and lifestyle. The company recently announced its new sustainability strategy with the vision of becoming a sustainable fashion platform with a net-positive impact for people and the planet.
“We are very happy about our new partnership with Lindex. Lindex is a popular brand in both women's and kids' fashion with a strong focus on diversity and sustainability. This goes very well in hand with the growing demand for Scandinavian fashion on our platform and our intensified efforts around sustainability. Lindex is therefore a great addition to our offering, that allows us to take another step towards becoming the starting point for fashion and lifestyle in Europe”, says Kenneth Melchior, Director of Northern Europe at Zalando.