“During spring and summer, we have really shown that we can challenge ourselves. We have succeeded in adjusting quickly to meet the customer’s expectations and we have both learned and achieved a lot in a short time. To secure our continued business and a resilient Lindex, also for future challenges, we are now implementing additional actions and reducing our costs”, says CEO Susanne Ehnbåge.
In the interim report for the second quarter Lindex presented that the fashion company continues to grow digitally and is focusing on meeting the online sales growth. Due to the global corona situation Lindex decreased its total sales for the second quarter with 18 percent in local currencies. Sales in June were on par with previous year. Although the development turned in the end of the second quarter the sales is not in line with the planned level and the fashion company is now initiating a cost saving program with a reduction of 150 MSEK.
“We need to adapt our organisation to the new current situation where we are more agile, flexible and innovative. For Lindex’s head office we are reviewing a new, adapted organisation which also mean employee reductions with approximately 5 percent. For our sales countries we are working on how we can create more efficient workflows to facilitate the daily work and we are reviewing hours in our stores with the customer in focus. Another important part in our cost reduction program is our ongoing work on reviewing our rental agreements and optimising our store portfolio. At the same time, strong investments in the digital development, our sales channels, sustainability and innovation continue”, says Susanne Ehnbåge.