Pink campaign at Lindex gives 900 000 EUR to cancer research

Through luxurious lounge- and underwear, beautiful accessories and Pink Ribbons, Lindex and its customers have raised a total of 900 000 EUR to cancer research during October.

Lindex is a proud main partner of the Pink Ribbon campaign since 2003 and every year the company makes a special campaign to contribute to cancer research and increase awareness about breast cancer.

I am really proud of all our customers and coworkers who every year show such a dedication to the fight against breast cancer. Sadly it is a disease that affects so many people and we hope that our support will contribute to further progress within the area of cancer research, says Elisabeth Peregi, interim CEO at Lindex.

Besides being able to buy the Pink Ribbon in Lindex stores, customer have also had the possibility to shop products from Lindex Pink Collection 2017, a luxurious collection of lounge- and underwear, including a soft prosthesis bra to be worn with or without prosthesis. 10 % from the selling price of the collection is donated to cancer research, as well as the whole sum from sold Pink Ribbons. Together with its customers Lindex has raised a total of 900 000 EUR in all markets.

The fight against breast cancer is an important part of Lindex social commitment and every year the fashion company support the Pink Ribbon-campaign through activities on all Lindex markets.

For more information about Pink Ribbon, please visit www.pinkribbon.org

För mer information, kontakta;

Eva Jonasson
Media Relations Responsible, Lindex
Phone: 46 (0)31 739 50 60
E-mail: press@lindex.com

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