Lindex customers round up for clean water

Starting August 24, customers who shop in Lindex stores will be offered to round up their purchase in favour of WaterAid. The collected money will go to WaterAid’s important work to improve access to clean water and sanitation in the world’s poorest communities.

The water issue is of great importance to Lindex and a part of our long-term sustainability work. We are doing this fundraising together with our customers to support WaterAid in their very important work, says Sara Winroth, Sustainability Manager at Lindex.

Access to clean water and sanitation is a human right. Despite that, more than 650 million people lack access to clean water and almost 2.4 billion lack access to proper sanitation. Approximately 290 000 children die each year from diseases caused by dirty water and poor sanitation. That means almost 800 children each day.

Each year WaterAid’s work changes lives for millions of people through improved access to clean water and sanitation in the world’s poorest communities. More children can survive their childhood, the risk for malnutrition decreases and families can stay healthy. Hours spent collecting water can instead be spent working and going to school. Access to clean water and sanitation can help communities and countries break the circle of poverty.

We are very happy and grateful for the strong commitment Lindex shows by supporting WaterAids work. It is fantastic that Lindex customers now in an easy way can take part and contribute to more people getting access to clean water. Every single amount donated will save and change lives for the world’s poorest people who today have to live without what we take for granted ­­– clean water, says Cecilia Chatterjee-Martinsen, Secretary General for WaterAid Sweden.

The campaign starts on August 24 and will continue until August 30.

WaterAid is an international organisation working for a world where everybody has access to clean water and sanitation. WaterAid works with local partners for sustainable and long-term solutions, and influences decision makers to increase efforts for these basic needs on national and global levels. WaterAid works in 37 countries and since 1981, WaterAid has reached 25 million people with clean water and 24 million people with sanitation. Visit www.wateraid.org/uk for more information.

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