Lindex result amounted to 532 MSEK which is an increase of 28 percent compared with the previous year. An increased margin and continued good cost control contributed to the increased profit. Lindex had a very strong sales growth during the first half of 2016 but a tough autumn, with reduced store traffic and historically strong sales figures to live up to, resulted in weaker sales than expected for the last quarter.
Our strong result reflects Lindex growth despite a weaker ending to the year in terms of sales. Our strategic actions together with all employees dedicated efforts have been central to our development, says CEO Ingvar Larsson
Lindex has focused on creating a more flexible organisation and to strengthen its customer meeting, which has resulted in an even higher customer satisfaction. The fashion chain has also focused on increasing the profitability in its markets and reduce the number of unprofitable stores, where the closure of the operations in Russia was one part. To enhance the overall shopping experience Lindex continues to focus on the digital experience, with increased initiatives and investments in this area.
“At Lindex the customer is always in focus and our digital initiatives forward is important to offer our customers an even more inspiring shopping experience. We will also see a continued increased clarity in our fashion concepts, in all of our business areas and we are taking further steps in developing the Lindex brand. Our fantastic progress towards more sustainable fashion also continues to be a key factor forward”, says Ingvar Larsson.
Do you want to know more about Lindex continuing work and all the exciting upcoming initiatives, please contact:
Press Relations Manager, Lindex
Phone: 46 (0)31 739 50 60