With the new store design finalised and construction underway, Lindex in Westfield Stratford City is set to open on 27th March. Until then, the thousands of visitors to the shopping centre can participate in the brand’s new app on a gaming screen positioned on the store’s façade during its construction. For those who get hooked, they can continue to play the app at home.
We want to arouse peoples’ curiosity in our brand, given that it’s new to many Londoners. By taking advantage of the natural flow of visitors outside our store, we hope to capture their attention with this fun game,” said Lena Provén Area Manager UK Lindex.
The opening campaign featuring the screen on the store’s construction hoarding, will last for 70 days. In the lead up to its launch, the game participants have the chance to win great prizes: from a new spring wardrobe, worth £200, to luxurious beauty packages. The app will also provide users with a unique e-commerce offering that gives customers the chance to get to know the Lindex fashion assortment on www.lindex.com/UK.
“With this app, we hope to engage audiences in a fun and interactive way, while also presenting Lindex fashion range. Fashion is fun! “concludes Lena Provén.
For more information, please contact:
Press Relations Manager, Lindex
Phone: +46 (0)31 739 50 60