Lindex launches baby collection in support of WaterAid

In June, Lindex expands its support for WaterAid through a special baby collection where ten per cent of the sales go to WaterAid and their efforts to improve access to safe water, improved hygiene and sanitation in the world’s poorest communities.

The collection, which is the first in our joint cooperation, consists of three baby sets with bodysuit, pants and hat in organic cotton.

For newborn babies and small children, clean water is especially important and we are very proud to contribute to WaterAid’s important work through the sales of our baby collection, thereby helping to give women and children access to clean water, says Cecilia Andersch, Baby Assortment Manager at Lindex.

Lindex is a partner of WaterAid since 2014 and earlier this spring Lindex, together with their customers, donated € 159 000  to WaterAid through the campaign #superrolemodel.

“We are very happy about Lindex’ commitment and together we can make a difference! Today, 1,400 children are dying every day due to diseases caused by dirty water. Access to clean water, toilets and hygiene keeps children alive and keeps families healthy, “says Cecilia Martinsen-Chatterjee, Secretary General of WaterAid Sweden.

Baby sets are available in all Lindex stores and on www.lindex.com from the end of June. The garments are available in sizes 50-68 and will cost € 19,95.

For more information, please contact:

Linda Skogsberg
Sustainability Communications Coordinator, Lindex
Phone: 46 (0) 31 739 51 58
E-mail: linda.skogsberg@lindex.com

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