Lindex expands in London

Today Lindex opens the doors to its second store in London. The fashion chain is unique in the UK market and the earlier establishment in Westfield, Stratford City has been a success with significant impact among customers, the fashion press and bloggers.

“We distinguish ourselves in many ways here in London and the response has been great. We have many returning customers and meet new ones each day. Our customers are particularly excited about Lindex Scandinavian design, the quality, our playful kids range and our service. We now look forward to opening in West London to reach even more customers” says Lena Provén, Country Manager, Lindex UK.

The new store is a full concept store with fashion for women, children and lingerie. Opening with The Greatest Knits campaign, customers are offered a stylish autumn collection that will inspire their winter wardrobe.

The store concept highlights the brand’s Scandinavian heritage through the interior design, including natural materials, and an interesting mix of different textures and patterns.

The Lindex store opening has sparked interest in the British fashion press and among fashion bloggers. Yesterday an event was held in collaboration with Elle UK to present the latest fashion trends.

Store employees have been carefully selected to provide the service and inspiration required to deliver a world class fashion experience to every customer.

“Word has spread how positive and fun it is working at Lindex and requests to work in the store have been great. What makes us unique as an employer is that we work vision and values-driven. It gives employees opportunities to take the initiative to meet our customers and present our fashion in the best way, “says Lena.

For more information, contact:

Miriam Tjernström
Press Relations Manager, Lindex
Phone: 46 (0)31 739 50 60
E-mail: miriam.tjernstrom@lindex.com

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