Stylish women inspire Lindex next Affordable Luxury collection

This spring Lindex launches the fourth collection of Affordable Luxury signed by the designer Ewa Larsson. Earlier collections were very popular, and this spring’s collection offers a sophisticated feeling that takes inspiration from female style icons. Affordable Luxury will be on sale in selected stores in all of Lindex’s markets as well as online from 4th of May (previously communicated 27th of April).

The spring’s Affordable Luxury contains 14 luxurious garments which create a balance between relaxed and dressed up and feminine and masculine. Inspiration comes from female style icons such as Diana Vreeland and Marlene Dietrich. Vreeland for her originality, stylishness and joy of discovery and Dietrich for her extraordinary way of playing on masculinity and femininity.

– Earlier collections have been appreciated by our customers and have therefore become a recurring supplement to our extensive range. The new collection is inspired by female style icons that have influenced generations of women with their style. This fits in with the long tradition at Lindex of designing fashion for women, says Lea Goldman Rytz, Design and Purchasing Manager at Lindex.

It is a sophisticated spring collection where the designer Ewa Larsson uses creases to create details. The collection contains long length garments, offering a very modern silhouette in this spring’s fashion scene. The colour scale is taken from oriental nights and hence runs in deep marine and light silver grey. The collection also offers jewellery with a classic touch and modern design elements.

– I have tried to create sophisticated silhouettes with long lengths and to use the hang of the fabric while shapes are more strict and tailored. My passion is to get women to experience well-tailored garments that fit well and are favourably priced, and this is what Affordable Luxury signifies, says the designer Ewa Larsson.

The collection is available in sizes S to L and will be sold in selected stores in the all of Lindex markets, as well as online from 4th of May (previously communicated 27th of April).

For more fashion photos. http://www.lindex.com/co/fashion/fashion-images/

For further information contact:

Kaisa Lyckdal, Press Relation Manager Phone: +46 (0) 31 739 50 60 Mobile: +46 (0) 702 52 98 43

Lindex is one of northern Europe’s leading fashion chains with around 430 stores in Sweden, Norway, Finland and the Baltic states, Czech Republic, Slovakia, Russia and the Middle East. In 2011 the Lindex online shop was launched all over the EU on www.lindex.com. The Lindex business idea is to offer inspiring, affordable fashion. The selection covers several different concepts within lingerie, women s wear, children s wear and cosmetics. Lindex is part of the Finnish group Stockmann, listed on the stock exchange. You can find more information at www.lindex.com

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