-This collaboration is a test that we are conducting in order further to inspire and surprise our customers. Make Up Store is renowned for its products, quality and service which allows it to complement Lindex in a beneficial way, says Göran Bille, CEO at Lindex.
The Make Up Stores are so-called shop-in-shop concepts inside Lindex stores in Prague and Ostrava. The shops will measure approximately 25 square metres and contain 80 percent of Make Up Stores’ ordinary assortment.
– We target both the fashion-conscious woman and the woman who is aware of herself and her fashion. What brings these target groups together is their interest in fashion and the desire to be inspired, says Göran Bille, CEO at Lindex.
Today, Lindex has a strong position on the fashion market as one of the largest fashion chains in northern Europe. The company offers inspiring and affordable garments to women interested in fashion. The company also wants to make things easy for the customer by helping her find all the fashion at Lindex for everyday wear, work and parties.
The Lindex business concept of inspiring, affordable fashion for fashion-conscious women has led to a rapid international expansion in recent years and a strong growth in sales.
Kaisa Lyckdal, Press Relations Manager
Tel: 031-739 50 60
Mobile: 0702-52 98 43
With more than 420 stores in Sweden, Norway, Finland, the Baltic States, Czech Republic, Slovakia, Russia and the Middle East, Lindex is one of the leading fashion chains in northern Europe. In 2011, Lindex Shop Online was launched throughout the entire EU at www.lindex.com The Lindex business concept is to offer inspiring and affordable fashions. The assortment includes several different concepts within ladies’ underwear, ladies’ accessories, children’s clothing and cosmetics. Lindex is part of the Finnish-listed Stockmann conglomerate. More information can be found at www.lindex.com.