Premiere for the Pink Collection by Emma Wiklund at Lindex

Thursday October 1st is the premiere for the Lindex collection in partnership with Emma Wiklund. She is making her exclusive debut as a designer for Lindex with her very own Pink Collection by Emma Wiklund. It is being launched in the almost 400 stores of the Lindex fashion chain and will be on sale throughout October, with 10 percent of the sales going directly to the Swedish Cancer Society’s Pink Ribbon Campaign.

“It’s tremendously exciting now that it’s finally time to launch my collection. It feels great to have the opportunity to design one’s own fashion collection with 10 percent of the sales going to the Cancer Society’s Pink Ribbon Campaign. The fight against breast cancer is both important and natural to me. So it feels really good to be able to contribute with something that finances this important campaign,” says Emma Wiklund.

The Pink Collection is made up of 14 items – dresses, blouses and accessories. Easy-to-wear fashion suited to both everyday and festive occasions. The material is mainly cotton and the clothes are in a classical range of colours such as winter grey, midnight blue and old rose.

Lindex is one of the main sponsors of the Cancer Society’s Pink Ribbon Campaign, which it is now supporting for the seventh year running. Last year, all the Lindex stores, together with the company’s customers in Sweden, Norway, Finland, Estonia, Latvia and Lithuania, raised SEK 4.6 million that went directly to the fight against breast cancer. The largest amount was collected in Sweden, namely SEK 2.5 million.


For more information, contact:

Emma Wiklund, Fashion and Consumer advisor
Tel: +46 707 90 55 09

Sofia Brax, Director of HR & Corporate Communications
Tel: +46 31 739 52 09

The Lindex business idea is to offer inspiring affordable fashion. The range comprises several different concepts in ladies’ wear, lingerie, children’s clothing and cosmetics. With about 400 stores in Sweden, Norway, Finland, the Baltic States, the Czech Republic, the Slovak Republic, Russia and the Middle East, Lindex is one of northern Europe’s leading fashion chains. Lindex is part of the Finnish listed Stockmann group. For more information, go to

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