Tropical influences in Lindex summer collection

Lindex new summer campaign takes us right into the moment of a hot summer day with a colorful and feminine collection filled with flirty accessories.

“Our tropical collection represents a relaxed and effortless summer mood with inspiration from Cuba, tropical prints and vivid colours. The silhouette is fluid with flirty volume and details like bare shoulders, large flounces and knots topped off with accessories like large earrings, straw hats, and flower headbands”, says Annika Hedin, Head of Design at Lindex.

The seasonal campaign film, shot under the hazing Miami sun, plays with sounds related to beloved summer moments. Accompanied by Diana Ross’ “I’m coming out” it continuous to convey the positive and feel good-attitude of the Lindex brand.

Lindex summer collection launches in store and at lindex.com on May 18.

Agency: Wednesday London
Photo: Pamela Hanson
Film: Steven Brahms
Models: Emily Didonato, Andreea Diaconu, Sabina Karlsson
Styling: Jessica Pousette, lindex
Make up: Gemma Smith-Edhouse
Hair: Paolo Soffiati


For mer informasjon, kontakt:

Hanne Wergeland
Press Contact, Lindex Norge
Tel: 47 41407612  
E-mail: hanne.wergeland@lindex.com

Related images

Lindex Summer Tropical (1).jpg
Lindex Summer Tropical (2).jpg
Lindex Summer Tropical (3).jpg
Lindex Summer Tropical (4).jpg
Lindex Summer Tropical (5).jpg
Lindex Summer Tropical (6).jpg
Lindex Summer Tropical (7).jpg
Lindex Summer Tropical (8).jpg

The news

Lindex launches new code of conduct with focus on gender equality

Lindex launches the ‘Lindex Code of Conduct’ with a strong focus on gender equality. The new code of conduct makes Lindex one of the first major fashion companies to integrate gender equality in its basic requirements for textile production and all business partnerships.
October 15, 2019

Lindex opens with record breaking success in Denmark

Lindex has now opened the doors to its new store located in Denmark’s biggest shopping mall Fields, Copenhagen. The store opening attracted 13.700 guests during the opening weekend.
October 7, 2019

Lindex launches collection to support cancer research

For International Breast Cancer Awareness Month, Lindex launches a collection of every day pieces where prints and soft knits are core. In October, 10 per cent of all sales from the collection is donated to cancer research.
September 24, 2019

Continued strong result for Lindex

Today, the fashion company presents its interim result and sales for the first half of the year and the second quarter. The result shows that Lindex has maintained its strong performance.
August 9, 2019

Lindex in collaboration with Boozt

Lindex continues its digital expansion and are now partnering up with Boozt. As a first step, a selection of Lindex kids’ clothing is available at Boozt.com.
July 10, 2019

Lindex recruits Marie Paulsson as Creative Director

As part of Lindex’s work to create a holistic brand experience in Lindex’s all channels and further strengthen the customer experience, the fashion brand has recruited Marie Paulsson as Creative Director.

June 18, 2019

Read all news

Welcome to Lindex!
Lindex website uses cookies to provide the best possible user experience. If you continue without making any changes you allow this. Read more about cookies here