Lindex introduces Better Denim Now and Forever

A spring campaign where sustainability in both material and process is in focus. From January 2016 a vast majority of all Lindex denim is made from sustainable cotton and produced in more sustainable processes saving water, energy and chemicals. With this new range of denim for both women’s and kids, Lindex continue to set the standard.

“We are very proud to have implemented low impact production processes at the majority of all our denim. This is a big step towards our goal that by 2020, 80 percent of all Lindex garments shall be produced with more sustainable processes”, says Anna-Karin Dahlberg, Production Support Manager at Lindex.

Some of the Better Denim styles are completely sustainable; made of organic cotton, with sustainable trims and produced with water, energy and chemical saving processes. All 5-pocket denims have the size printed in the waistband, reducing paper from not using main and size labels. The completely sustainable denims have hangtags made from recycled paper, attached with organic cotton strings. Some of the denim bottoms are even more sustainable with sustainable trims like zippers, buttons, rivets and badges.

For the Better Denim campaign, Lindex also introduces its very first upcycled* item – a sneaker made from re-used denim. All parts of the shoe are sustainable with the denim fabric being collected from the post-consumer textile reuse and recycling flow, managed through Lindex stores and sorted by Swedish second hand organization Myrorna. The denim sneaker is made in collaboration between Lindex, Myrorna and Fair Unlimited.

Lindex Better Denim campaign is launched in all Lindex stores and at lindex.com on February 17th.

For more and high-res images visit http://about.lindex.com/en/images/lindex-better-denim/

For more information, please contact:

Filippa Tarras-Wahlberg
PR/Press, Lindex
Tel: 46 31 739 53 13
E-mail: filippa.tarras-wahlberg@lindex.com

Related images

Lindex better Denim collection.jpg
Lindex Better Denim_01.jpg
Lindex Better Denim_02.jpg
Lindex Better Denim_03.jpg
Lindex Better Denim_04.jpg
Lindex better Denim_05.jpg
Lindex Better Denim_06.jpg
Lindex Better Denim_07.jpg

The news

Lindex launches new code of conduct with focus on gender equality

Lindex launches the ‘Lindex Code of Conduct’ with a strong focus on gender equality. The new code of conduct makes Lindex one of the first major fashion companies to integrate gender equality in its basic requirements for textile production and all business partnerships.
October 15, 2019

Lindex opens with record breaking success in Denmark

Lindex has now opened the doors to its new store located in Denmark’s biggest shopping mall Fields, Copenhagen. The store opening attracted 13.700 guests during the opening weekend.
October 7, 2019

Lindex launches collection to support cancer research

For International Breast Cancer Awareness Month, Lindex launches a collection of every day pieces where prints and soft knits are core. In October, 10 per cent of all sales from the collection is donated to cancer research.
September 24, 2019

Continued strong result for Lindex

Today, the fashion company presents its interim result and sales for the first half of the year and the second quarter. The result shows that Lindex has maintained its strong performance.
August 9, 2019

Lindex in collaboration with Boozt

Lindex continues its digital expansion and are now partnering up with Boozt. As a first step, a selection of Lindex kids’ clothing is available at Boozt.com.
July 10, 2019

Lindex recruits Marie Paulsson as Creative Director

As part of Lindex’s work to create a holistic brand experience in Lindex’s all channels and further strengthen the customer experience, the fashion brand has recruited Marie Paulsson as Creative Director.

June 18, 2019

Read all news

Welcome to Lindex!
Lindex website uses cookies to provide the best possible user experience. If you continue without making any changes you allow this. Read more about cookies here