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Lindex looking for models among employees

Lindex want to exceed last year’s success with a campaign where the fashion company’s own employees show this spring’s underwear.

It was a very successful campaign that inspired many customers to find their own bra fit, so we want to repeat the success. This year we increase the number of models in the final photo shoot and the interest has been even greater this year. We want our campaign to reflect Lindex as an international fashion chain, says Glenda Marevind.

Lindex is one of the market leaders in lingerie on several of their markets and last year the company developed the majority of the fits in their bra range. The launch was made in a campaign with Lindex’s own employees. The initiative turned out successfully, both in terms of sales but also for the customers who now find their favorite fit in different colors and styles in an easier way, allowing them to shop a bra without trying it on, both in stores and on lindex.com.

Once again, the fashion company gather employees from eight countries for a casting in Stockholm to find the selected models who will make it to the final shooting in London.

“It has been a great and inspiring day, but quite different than my basic day at the office. First I was really nervous, but then I started to think of this as a personal challenge. Sometimes it’s important to step out from your comfort zone and be brave, it is really rewarding”,  says Aino-Marja Öster, Translator, Lindex Finland

The campaign will be launched in May 6 and will appear both in stores and online and the assortment will be available in Lindex stores and online in the beginning of May.

For more information, please contact:

Miriam Tjernström
Press Relations Manager, Lindex
Phone: 46 (0)31 739 50 60
E-mail: miriam.tjernstrom@lindex.com

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