Logotype

Gwyneth Paltrow will model for Lindex’s big spring campaign

When Lindex presents its new collection in the big spring campaign, its model will be the talented actor and fashion icon, Gwyneth Paltrow.

Lindex’s big spring campaign will feature a Modern Preppy look. The campaign was inspired by the sporty, relaxed lifestyle that is characteristic of USA’s East Coast gems, such as Long Island and the Hamptons, yet with a certain Scandinavian touch. The combination results in a fresh, new feeling.

“It’s simply great that Gwyneth Paltrow will be modelling the new collection. She is a fashion icon, synonymous with the Modern Preppy concept, which makes her perfect for this role. She also personifies the Lindex brand in an exceptional way because she is such a positive, warm and energetic person. We are overjoyed,” says Johan Hallin, Director Concept & Marketing at Lindex.

When Gwyneth isn’t wearing elegant gowns on the red carpet, her style preference is stripes and “casual chic”. The decision to use her as Lindex’s model was an easy one, since she is practically synonymous with the Modern Preppy look.

– “I really love the clothes! I would never represent a brand that I wouldn’t wear myself. I love the top and shorts that I was photographed wearing, as well as the chinos and blazer. These are the kinds of clothes that I wear everyday. I also love stripes and I wear striped clothing practically all the time,”, says Gwyneth Paltrow about the collection.

The collection that Gwyneth Paltrow will be modelling is one of Lindex’s most exciting new fashion concepts for the spring. It can best be described as Modern Preppy with a slight twist. Key items, like the club blazer, oxford shirts, chinos and cable-knit sweaters get an extra kick from sequins, gold buttons and unexpected colour combinations. Classic colours are combined with the new, vibrant spring colours, like orange and grass green. The main patterns are stripes, plaids and tiny polka dots. Attention to detail applies to all items, even on the inside, which creates a feeling of luxury. The look is completed with accessories, such as canvas bags, espadrilles and jewellery to achieve inspired styling.

” The collection is called Holly & Whyte and it combines timeless fashion classics with a new twist. The collection has been carefully assembled and it is easy to create your own personal look by mixing and matching items the way you want to. Our design and purchasing team has come up with the perfect combination of comfortable classics and the right fashion feeling for spring. We’ve also added a touch of fun and glamour, which makes the collection wearable for everyday occasions as well as parties,”says Lea Rytz Goldman, Director Design & Purchase at Lindex.

The collection will be sold at all Lindex stores and at www.lindex.com as of 21 March. The campaign will also be shown in TV commercials, printed ads, digital media and billboards.

For more and high-resolution images, visit the Lindex Newsroom and see the “behind the scenes” film.

New! Subscribe to news and follow the Lindex in social media.

For more information, please contact:
Johan Hallin, Director Concept & Marketing Lindex.
Tel: +46 31 739 50 04
E-mail: johan.hallin@lindex.com

Kaisa Lyckdal, Press Relations Manager Lindex
Tel: +46 31 739 50 60
E-mail: kaisa.lyckdal@lindex.com

Lindex is one of Europe’s leading fashion chains, with more than 450 stores in 14 markets. Our business concept is to offer inspiring and affordable fashion. The Lindex selection encompasses a variety of fashion concepts within women’s wear, children’s wear and lingerie for women who are interested in fashion. Lindex is part of the Finnish-listed Stockmann group. More information is available at www.lindex.com.

Download

The news

Lindex launches new code of conduct with focus on gender equality

Lindex launches the ‘Lindex Code of Conduct’ with a strong focus on gender equality. The new code of conduct makes Lindex one of the first major fashion companies to integrate gender equality in its basic requirements for textile production and all business partnerships.
October 15, 2019

Lindex opens with record breaking success in Denmark

Lindex has now opened the doors to its new store located in Denmark’s biggest shopping mall Fields, Copenhagen. The store opening attracted 13.700 guests during the opening weekend.
October 7, 2019

Lindex launches collection to support cancer research

For International Breast Cancer Awareness Month, Lindex launches a collection of every day pieces where prints and soft knits are core. In October, 10 per cent of all sales from the collection is donated to cancer research.
September 24, 2019

Continued strong result for Lindex

Today, the fashion company presents its interim result and sales for the first half of the year and the second quarter. The result shows that Lindex has maintained its strong performance.
August 9, 2019

Lindex in collaboration with Boozt

Lindex continues its digital expansion and are now partnering up with Boozt. As a first step, a selection of Lindex kids’ clothing is available at Boozt.com.
July 10, 2019

Lindex recruits Marie Paulsson as Creative Director

As part of Lindex’s work to create a holistic brand experience in Lindex’s all channels and further strengthen the customer experience, the fashion brand has recruited Marie Paulsson as Creative Director.

June 18, 2019

Read all news

Welcome to Lindex!
Lindex website uses cookies to provide the best possible user experience. If you continue without making any changes you allow this. Read more about cookies here