Lindex has released their AW18 collection and Lookbook. This is at the heart of our well-dressed wardrobe, focusing on design with long-term appeal and quality. The collection features contrasts between soft and sharp, functional and beautiful to reflect a personal and creative approach to dressing. A refined wardrobe of long-lasting elevated classics.
“We are focusing on Women for AW18, as a continuation of our Sustainable Woman, with an emphasis on comfort and classic femininity. We want to create a relaxed and confidence inspiring wardrobe for all women. Lindex’s goal is to make it simple to have a wardrobe that works for the many different occasions in a woman’s daily life” Says Pia Ekholm, Design and Buying Manager, Women’s Wear at Lindex.
Style before trend continues to be important and for AW18 Lindex shows carefully selected pieces with a clean and relaxed expression. The collection is classical and tailored but the items are updated in silhouette, details and choice of colour along with new ways of styling the classics into a multi-purpose apparel.
Neutral colors like beige, grey and black are key and strong bold accent colors like fuchsia and warm yellow and teal blue lift the look. The comfortable shirts, the perfect tailored trousers and patterned dress are must-haves, as well as the colored suit and the wool coat.
The collection is in store and at Lindex.com September 3.
For more information please contact Jessica.Eriksson@lindex.com