Cotton
98 per cent of our cotton comes from more sustainable sources. Read more about cotton.
Our entire baby assortment is made from sustainable materials. The assortment is designed to use and reuse for a long time.
To extend the lifetime of garments is part of our sustainability promise. Our baby assortment has been carefully developed so that the products can be used as long as possible and then be passed on to younger siblings or a new baby. The high-quality products have seasonless design and timeless colours, complemented by occasional festive seasonal options that maintain the collection's overall seasonless aspect. The clothes have useful functions such as an extra row of buttons in the crotch for the bodies and foldable cuffs, which enables the garment to grow one size.
We are proud that our entire baby assortment is made from sustainable materials such as organic cotton and recycled polyester. When we use polyester in our baby clothes we only choose recycled polyester.
We want our customers to be sure that all materials are sustainable. That means that all accessories, such as hats, mittens and sunglasses, are also made from organic or recycled materials.