Lindex introduces StyleMe to help its customers discover their personal style

StyleMe is a five-week programme where participants get expert guidance through a step-by-step process to help them define their own unique style. With this innovative service, Lindex aims to solve one of the most common wardrobe dilemmas: having a closet full of clothes but still feeling like there's nothing to wear.

“We know that many people face the common issue of having a full wardrobe but still feeling like they have nothing to wear. StyleMe is our solution to help customers build a wardrobe that works for them every day, making life easier while also boosting their confidence inside and out. It’s about understanding and developing your personal style, learning about styling and colours, and creating a wardrobe that truly reflects who you are—one that will stand the test of time”, says Camilla Madsen, Head of Design at Lindex.

Through a user-friendly web app and an active Facebook community, participants can access trainings, challenges and tips to help them discover a personal style that suits their needs and lifestyle. They also learn how to mix and match their clothes to create a variety of looks. Lindex’s coaches provide expert advice and inspiration, supporting customers throughout their personal style journey.

With StyleMe, Lindex wants to help customers build a wardrobe that is not only personal but also filled with items that stand the test of time. The service not only addresses the daily challenge of deciding what to wear but also brings joy to the process of finding their style and make thoughtful fashion choices that last.

StyleMe will be available in Sweden starting October 3rd.