This spring’s underwear campaign shows what Lindex stands for

”We want every woman to be able to be herself and to feel inspired and self-confident, no matter who she is, how she looks or which walks of life she has chosen. In our communication, we really want to show what we stand for – being real, personal and inclusive”, says CEO Susanne Ehnbåge.

Lindex’s underwear campaign features amazing women in everyday situations. Advocating inclusiveness and body positivity is also part of Lindex’s sustainability promise and a core aim in the focus area ‘Empowering women’.

The woman has always been in focus for Lindex, that started as a lingerie company more than 65 years ago. With its heritage and long experience in lingerie, Lindex is the lingerie market leader in the Nordics and experts in fit, comfort, quality and function. Lindex’s unique and clear concept ‘Bra-volution’ makes it easier to find your perfect fit and is much appreciated by the fashion company’s customers.

“The woman is everything to us at Lindex. We want to be a positive force in our customers’ everyday lives and always having a woman’s perspective and needs in everything we do is key to our success”, says Susanne Ehnbåge.

Lindex’s underwear campaign will be launched January 23.