Grand opening for Lindex flagship store in London

Finally, we have opened our first store in the fashion capital of London! We have been preparing for this moment for a long time and I’m very proud. The new store, with our new store concept, looks absolutely stunning and is truly a world-class fashion experience. I’m so glad that we now get to meet new customers who want to invest in our affordable and inspiring fashion, says Ingvar Larsson, CEO at Lindex.

The store was filled to the brim with the new spring collection and there were plenty of in-store activities for the customers. A make-up artist was on hand to help customers try products from the newly launched Lindex Beauty brand and children had the opportunity to have their faces painted as their favourite characters from Frozen. The first one hundred visitors were also treated to a £20 gift voucher.

“The interest in working in this store has been huge even though we are new on the market. We have been able to choose a brilliant team, which we really felt this weekend when we first met all our new customers. The atmosphere has been great and we’ve had a fantastic weekend at the store.” Says Lena Provén, Country Manager UK.

Lindex’s latest range from the spring fashion campaign #superrolemodel, where classic and modern meets boho chic, takes centre stage within the store. The campaign message “it’s what you do that defines you” is fronted by super models and role models Christy Turlington Burns, Liya Kebede and Toni Garrn. It highlights that true beauty lies as much in what you do as how you look. The campaign features three beautiful women who contribute to the world outside of fashion. They are, in other words not only super models, but also the Super Role Models.

The store is the first of its kind unveiling the latest store concept which will further enhance the fashion shopping experience. The simplicity of the Scandinavian decor along with sustainable design and quality are details that reflect the Lindex brand.

For more information, please contact:

Miriam Tjernström
Press Relations Manager, Lindex
Phone: 46 (0)31 739 50 60
E-mail: miriam.tjernstrom@lindex.com