Lindex expands with online partnership

To strengthen its competitiveness and position as an Omni channel actor, Lindex has signed with the online partner Nelly. The major online player is now offering a selection of Lindex Lingerie and more of Lindex concepts may follow.  

At Lindex we believe that how we combine our online shop and presence with our physical stores and how these channels can strengthen one another is a key to our competitiveness. Lindex online shop started a decade ago and to partner up with great online partners like Nelly is the natural next step, says Sophie Ready, Digital Partnerships Manager at Lindex.

Nelly offers a wide range of fashionable brands and is one of the Nordic’s premier destinations for online fashion. Through the partnership Lindex lingerie will be introduced to a new, youthful and fashion-oriented audience.