News & press releases

Ahead of Menstrual Hygiene Day on 28 May, Lindex and WaterAid are launching an initiative to increase awareness of menstrual health and raise funds for educational efforts. Each donation of 14 SEK can, for example, fund one lesson on menstrual health, and Lindex will match all contributions.

Lindex has partnered with BASF’s loopamid[®] to accelerate textile-to-textile recycling and advance the shift towards more circular material solutions in the fashion industry. Together they introduce loopamid to the lingerie sector.

Today, Lindex opens its new store in Rosengårdscentret in Odense, taking the next step in the fashion company’s expansion in the Danish market. Strengthening the physical presence is an important part of Lindex’s growth journey and of making the assortment more accessible to more customers.

With Lindex’s new underwear campaign, the fashion company continues to put women’s own stories and bodies in the spotlight. The campaign is rooted in Lindex’s higher purpose: to drive meaningful change for women, so that every woman can enjoy life in harmony with her body. 

Lindex opens its second store at Helsinki Airport on 27 February, this time in the departures area. The new store is located near the Schengen gates in a newly constructed commercial area. With this expansion in Finland, Lindex has the opportunity to reach entirely new customer groups and introduce them to the brand’s Swedish design, which combines timeless functionality with a contemporary and joyful expression.