Lindex's operating result* for 2021 increased by 114 per cent and amounted to 690 MSEK, which is more than doubled compared with both 2020 and 2019 (323 MSEK 2020, 340 MSEK 2019). Lindex’s adjusted operating result* for 2021 increased by 132 per cent and amounted to 748 MSEK (323 MSEK 2020, 370 MSEK 2019).
“Today, we report Lindex's highest sales ever, both for the fourth quarter and for the full year 2021, and we report the best adjusted annual result in Lindex's 68-year history. An outstanding achievement thanks to all employees' fantastic commitment, great customer focus and drive", says CEO Susanne Ehnbåge.
Lindex's sales during the fourth quarter increased by 25.5 per cent in local currencies and by 25.4 per cent in SEK. Compared with the same period in 2019, sales increased by 8.8 per cent in local currencies. Sales for the full year 2021 increased by 16.8 per cent in local currencies and by 15.9 per cent in SEK. Compared with the full year 2019, sales increased by 4.1 per cent in local currencies and Lindex shows better sales growth than the market in all the Nordic sales countries.
The fashion company continued its strong growth online with an increase of 47.0 per cent for 2021. The digital sales amounted to 20.6 per cent of Lindex's total sales in 2021, compared with 15.6 per cent the previous year and 6.6 per cent in 2019.
“We increased sales in all our channels and for all business areas, despite continued restrictions and tough challenges for our physical stores with periodically closures in certain markets. We ended the year very strong with a sales increase for the fourth quarter of over 25 per cent. That we also increased sales and the result compared to 2019, the year before the pandemic hit, is a clear message of strength. I cannot be prouder of what we at Lindex have achieved so successfully together” says Susanne Ehnbåge.
During the past year, Lindex has made important progress in its sustainability promise and its circular transformation. Developing new sustainable business and growth opportunities is an important part of the fashion company's work and where Lindex's investment in femtech is an effort.
“Entering the femtech market, with the Female Engineering brand, is an exciting investment where we with technology and innovation develop our offering with the woman's needs in focus, and we create new sustainable growth opportunities. We have great ambitions going forward on our journey as a global, brand-led and sustainable fashion company. In order to enable significant growth while we continue our transformation to a more sustainable business with strong profitability, in line with our long-term strategy, we plan to make extensive strategic investments the coming years. Important investments that will create long-term resilience in our ever-changing industry, where we will continue to stand strong and well positioned for the future,” says Susanne Ehnbåge.
* Lindex's operating result and adjusted operating result are reported excluding IFRS16 leasing agreements.