‘We are very excited about our collaboration with Hanna Wendelbo and the collection we have created together. Hanna’s creative and passionate approach to flowers, creating decorative and beautiful patterns, makes this collection a floral dream with pieces to be loved for a long time, says Camilla Madsen, Head of Design at Lindex.
Hanna Wendelbo is a Swedish pattern designer known for her intricate patterns inspired by her passion for flowers and gardening. Together, Lindex and Hanna have created a collection of floral nightwear including matching pieces for women, kids and baby. The collection features two patterns that draw inspiration from nature’s icy blue hues with golden flowers and flying swallows.
‘Collaborating with Lindex was a dream project! I had full creative freedom to draw whatever I wanted which also allowed me to make the patterns bolder and more confident. The fun part was making a pattern that I love myself and keeping in mind that it will end up on the body. I wanted to create a feeling of a fairy tale coming to life when wearing the pieces, with winding leaves and flying birds evoking your imagination. The pieces are made to be worn for a long time while at the same time being a statement piece standing out in your wardrobe, says Hanna Wendelbo.
Throughout the years, Lindex has collaborated with several female artists and designers in line with the fashion company’s higher purpose – to empower and inspire women everywhere. The collaboration with Hanna Wendelbo is part of Lindex’s continuous tribute to Swedish talents.
The collection consists of 14 pieces in satin and cotton including two-piece pyjamas, a robe, slippers, accessories, and a baby blanket and will be available at lindex.com and in selected stores during November.