Lindex highlights its Swedish heritage when launching summer collection with Carl Larsson artwork

Lindex launches a collection featuring the artwork of Carl Larsson, who together with his wife Karin defined their era and is part of the Swedish cultural heritage. A collection of classic summer pieces that tell a part of history, with matching pieces for kids, baby and women.

‘Karin and Carl Larsson were pioneers of their time and their artistic expression has made a mark in the Swedish cultural heritage. We are proud of our Swedish heritage at Lindex and how it defines our focus on design, quality and sustainability. So it felt natural for us to design a summer collection with a strong connection to the creative home of Karin and Carl’ says Inger Lundqvist, Design & Buying Manager Kidswear at Lindex.

In this collection, Lindex has designed classic summer pieces for kids, baby and women, for mini me matching. Dresses with flounce details, a soft summer shirt and accessories – all in the lovely floral print ‘De mina’ by Carl Larsson. The pieces come in dusty blue, yellow and coral, are made in soft organic cotton and are GOTS certified.

Swedish artists Karin and Carl Larsson were active during the late 19th century and their artistry worked in strong symbiosis. Karin’s creative power and artistic taste is a very important component in Carl’s art. The bold interior decoration, the modern textiles, the rustic furniture – most of which she designed herself. Karin created the home that Carl depicted and together they are behind motifs that have come to represent an image of Sweden and are cherished across the world.

The collection will be available at lindex.com and in selected stores starting in May.

See all images and pieces here.

För mer information, kontakta;

Olivia Björklund, PR Executive
E-mail: olivia.bjorklund@lindex.com 

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