“We are so incredibly proud of our employees who have done a fantastic job with involving our customers and creating commitment around this year's Pink Ribbon campaign. Once again, we have had the possibility to donate a record amount to cancer research, a proof that we have a greater impact together”, says Susanne Ehnbåge, CEO of Lindex.
10 percent of the sales of Lindex's specially designed loungewear collection, with matching clothes for mothers and kids, were donated in October to cancer research. The fashion company also had Pink Ribbon activities at its sales markets with sales of local Pink Ribbon products.
Lindex has been dedicated to raise money for cancer research since 2003 and has together with its customers raised a total of MEUR 17.7 over the years.