Linda is a very committed and driven leader with solid expertise and experience in strategy and branding. She started at Lindex 2019 as marketing and strategy manager and is currently operationally responsible for Lindex’s marketing department. Before Lindex, Linda comes most recently from Carat, a leading global media agency.
"I am very happy to announce that Linda Olsson will take over the position as Director of Global Marketing at Lindex. With her solid background within marketing and brand positioning Linda will have a key role in Lindex’s continued development as a global fashion company, and will be a driving force in strengthening Lindex’s brand and customer experience in all channels”, says CEO Susanne Ehnbåge.
Linda has successfully driven strategy work and branding for a wide range of brands and has long and broad experience in all aspects of marketing. Linda has worked, for many years, in media agencies, most recently as Agency and Client Director for Carat’s Gothenburg office and she was also part of the management group of Carat Sweden.
“Lindex has always been a brand close to my heart, both as a customer and professionally. Having the opportunity to get to know Lindex from the inside and see all the fantastic employees who work every day towards our higher purpose - to empower and inspire women everywhere – it makes me incredibly proud. I really look forward to continue working together with this talented team and develop Lindex as a strong global brand”, says Linda Olsson.