The assortment reflects our most important features: it´s soft, sustainable and with prints too good to not bring home. All our garments are of high-quality and with clever inventions such as the extended size solutions you get two sizes out of one garment. As your baby grows you can pass the garment on. That´s what we call garments made for long-lasting adventures, says Katarina Falk Buyer Kids Wear.
With the re-launch Lindex present two new baby concepts; Soft Nature and The Colour pops which complement each other perfectly. Soft nature is a collection with a calm Scandinavian expression with hand drawn prints in muted colours. The prints are often inspired from the nature and woods and we see a lot of different animals in this fairytale prints. The colour pops is a colourful collection with a fun, quirky expression and the clothes have a playful theme and bold colourful prints.
The collections in the different concepts are easy to mix and match, and contain everything needed for a baby. Lindex always use organic cotton or recycled materials in the baby collection, and the organic cotton products are always GOTS certified.
In addition to the two new concepts, there will be a new size range for the assortment. The baby collection is available from size 44-86 in all stores with a kids’ department and from size 44-104 online at lindex.com.
The new assortment will be available online and in store week 6 in 2019.