Lindex launches collection to support cancer research

For International Breast Cancer Awareness Month, Lindex launches a collection of every day pieces where prints and soft knits are core. In October, 10 per cent of all sales from the collection is donated to cancer research.

“At Lindex we want to empower and inspire women and when we unite efforts, magic can happen. We have created the collection for a good cause and everyday use, with pieces designed to be worn in different ways. We hope everyone can find their special pieces for their personal wardrobe and the collection embodies what we believe in at Lindex – that we are stronger together”, says Pia Ekholm, Design and Buying Manager at Lindex.

The collection consists of 19 quality pieces with a feminine expression – soft knits, sheer blouses, skirts, dresses in fantastic prints and accessories. The pieces fit perfectly in the autumn wardrobe and is easy to mix, match and wear in different ways. Lindex has also designed a special bracelet and a tote where all profits will be donated to cancer research.

For the last 17 years, Lindex has dedicated October to supporting the fight against breast cancer and contributing to cancer research. The commitment unites Lindex customers and employees who show great dedication and pride every year. Lindex has together with its customers contributed with 13,9 MEUR to cancer research so far.

Lindex collection will be available in selected stores and at lindex.com from September 27.

For more information, please contact:

Kristina Hermansson
Corporate Communications Manager
Phone: 46 (0)31 739 50 70
E-mail: press@lindex.com

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