The collection is built around the boho-chic look which is perfectly aligned with Sienna Miller’s personal style. Key pieces include the fluid goddess blouse, the maxi dress and denim flares.
“I love the delicate fabric of the white blouse; I can imagine living in it during summer. The flare jeans are fantastic; comfortable and the fit is great! Both pieces are real classics that are versatile and well made”, Sienna Miller commented on the collection.
Sienna Miller is not only known for her style, but exudes Lindex values in every aspect of her life. Sienna radiates positive energy, humour and philanthropic views; with a keen involvement in charity work. Being a mother makes her the perfect figurehead for the Lindex brand.
“There is a lighthearted quality to the brand and I think it’s a real celebration of femininity; it’s luscious without being too serious. I also think the mood of the brand and the collection has translated into this shoot. We had a great time and giggled a lot! I think that is what Lindex is all about”, said Sienna Miller on her recent photoshoot with Lindex.
The campaign will be launched on March 31st, on all of Lindex 18 markets and at lindex.com
For high-res images and pack shots of the collection visit: http://about.lindex.com/en/images/
CD: Mooks Hanifiah, Wednesday Agency
Still photographer: Matteo Montanari
Film photographer/director: Ujin Lin
Stylist: Maya Zepinic
Hair: Earl Sims
Make-up: Wendy Rowe
For more information, please contact:
Tel: 46 31 739 53 13