“We have long been contemplating developing Holly & Whyte for kids, and in autumn this will finally become a reality! Holly & Whyte represents Scandinavian freshness with preppy colours and playful patterns. Adding a kidswear collection felt like a natural progression for this coveted concept, also because of frequent requests from our customers”, says Annika Hedin, Lindex Head of Design.
The autumn Holly & Whyte collection draws inspiration from the 1960s, including traditionally classic looks from this decade. The mini skirt, cable-knit sweater and club blazer are key elements in new colour combinations: navy, dark green and bright yellow with accents of red. The pattern range includes checks, stripes and animal print, with witty, humorous style.
The autumn collection will be available for newborns to one year olds for babies (size 62-86) as well ages 2 to 14 for children (size 92-170). The Holly & Whyte range for women also includes plus sizes, going all the way up to XXL (size 52/54).
The autumn Holly & Whyte collections for women and kids will launch in all Lindex stores and on lindex.com on 8 September.
For more information, please contact:
Tel: 46 31 739 53 13