Lindex has through a range of activities boosted the fight against breast cancer, primarily through sales of its specially-designed Pink Collection, with 10 % of the sales price being donated. A pink leather bracelet and annual sales of the Pink Ribbon also contributed hugely to this year’s fundraising.
I am very proud of how we, together with our customers, have contributed to the fight against breast cancer with fantastic commitment. Many of our employees and customers are women and because this is a disease that primarily affects women, it is a particularly important issue for us, says Ingvar Larsson, CEO at Lindex.
The fight against breast cancer is an important part of Lindex’s social commitment and the fashion company has been a proud main partner of the Pink Ribbon campaign since 2003. Over the years this commitment has contributed to funding of cancer research and increased awareness of the disease.
For more information, please contact:
Press Relations Manager, Lindex
Phone: 46 (0)31 739 50 60