This year, Lindex collaborated with the British designer Matthew Williamson, where 10 % of the sales price of a unique design collection was donated to the collection work. A great contribution to the good result was also the pink bracelet and a t-shirt, signed by the British designer, as well as this year’s Pink Ribbon by Helene and Elsa Billgren, where the whole profit was donated.
“I’m really proud of what we, together with our customers, have contributed with to the fight against this disease. Many of Lindex employees and customers I meet in the stores are women, so it feels very good to be able to help. This is close to my heart and it is a big part of our CSR work at Lindex”, says Göran Bille, CEO of Lindex.
In Sweden the collection work was rounded off with a TV gala “Together against cancer”, where Lindex Swedish country manager Elisabeth Peregi proudly handed over the Lindex Sweden collection sum of 6.7 Msek. When the campaign and the TV gala ended a new collection work record of 63.5 Msek was reached, compared to 49 Msek last year. Read more at Cancerfonden
For more information, please contact:
Press Relations Manager, Lindex
Tel: 46 31 739 50 60