Holly & Whyte – Modern and preppy

Holly & Whyte is one of spring’s most exciting news at Lindex. The collection is released at the end of March and can best be described as a life style collection. The features for the spring Holly & Whyte is a feeling of modern preppy with a somewhat crazy twist. The inspiration comes from the sporty and relaxed style on Long Island, The Hamptons or equivalent places in Scandinavia and on top of that some cool Riviera glamour.

– Holly & Whyte combines timeless fashion classics with a glamorous touch. The collection is well put together and it is easy to create your personal look by the choice of models and styling. Our design and purchase team have found the perfect combination of cool classics and the right fashion sense for spring. Furthermore we have added joy and glamour which makes the collection wearable for both everyday and party, says Lea Rytz Goldman, Design and Purchase Manager at Lindex.

The spring Holly & Whyte collection has indeed found inspiration from sports such as sailing, golf and tennis with key items such as the club blazer, oxford shirts, chinos and cableknitted sweaters but an important ingredient is the extra little touch such as sequins, gold buttons and unexpected colour combinations gives. The classic colours are combined with the strong spring palette such as orange and grassy green and the patterns are in stripes, checks and small dots. All models have thought through details, also on the inside of the garments to give it “that little extra”. The look is completed with accessories such as canvas bags, espadrilles and jewellery which contribute to an inspiring styling which strengthens the fashion statement.

– I have been inspired by classic beauty such as Grace Kelly and the Kennedy women with elements of the chic St Tropez. The collection could be worn both day and night. Always feminine, crisp and fresh. The styles have the aspiration to be your favorites in the wardrobe and when you want they could be mixed in a new and unexpected combinations, says Camilla Schmidt, designer at Lindex and Holly & Whyte.

The Holly & Whyte collection is launched March 21 in all Lindex stores and online.


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For more information, please contact:

Anne-Kathrine Almark
PR/Press Manager, Lindex
Tel: 46 31 739 50 84
E-mail: anne-kathrine.almark@lindex.com



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