Reese Witherspoon in Leading Role for Lindex New Concept

Reese Witherspoon is truly the best possible model for the launch of our new concept – Get the Look. She also personifies the Lindex brand in a good way. She is positive, warm and full of energy and she has a fantastic ability to combine a carefree style with Hollywood glamour. Reese presents this autumn’s fashion collection, inspired from California, perfectly, says Johan Hallin, Director of Concept & Marketing at Lindex.

Lindex’ new communication concept Get the Look will inspire fashion-conscious women with an affordable and complete look. By showing how to style the latest trends with favourites from the basic garments, Lindex wants to give its customers a world-class fashion experience.

The Lindex autumn collection is inspired by the 70’s feminine and cool style in which different patterns and materials are mixed. Denim with knitted garments, particularly layer-on-layer, are important features of this autumn’s trendy and carefree California look.

– I have always loved denim and knitted garments that can be mixed and matched. Lindex’ fashion suits my style perfectly and I am very pleased to be a model for the new collection, says Reese Witherspoon.

Facts on Reese Witherspoon

• 35-year-old actress and film producer from the United States
• Began her film career at the age of 14 in The Man on the Moon
• Won her first Oscar in 2006 for the leading role in Walk the Line
• Last seen in the film Water for Elephants playing the leading female part
• Received the MTV Movie Awards’ Generation Award this year, which is given each year to an actor/actress who has shown a wide range in his/her career.

On Monday, August 22, the campaign starts in all Lindex stores on 13 markets, as well as Shop Online: www.lindex.com.The campaign will be seen on outdoor billboards, TV, newspaper advertisements and online.

You will find more fashion pictures here.

See the “Behind the Scenes film from LA here.

For more information, please contact:

Johan Hallin, Concept & Marketing, Lindex
Tel: 031-739 50 04, Mobile: + 46 703-444 304
E-mail: johan.hallin@lindex.com

Kaisa Lyckdal, Press Relations Manager, Lindex
Mobile: +46 702-52 98 43
E-mail: kaisa.lyckdal@lindex.com

Lindex is one of the leading fashion chains in northern Europe with more than 430 stores in Sweden, Norway, Finland, the Baltic States, Czech Republic, Slovakia, Poland, Russia and the Middle East. In 2011, Lindex Shop Online was launched throughout the entire EU at www.lindex.com. The Lindex business concept is to offer inspiring and affordable fashion. The selection encompasses several different concepts within ladieswear, lingerie, childrens wear and cosmetics. Lindex is part of the Finnish-listed Stockmann group. More information can be found at www.lindex.com.