Celebrity stylist Rachel Zoe teams up with Lindex

Lindex is launching a new spring campaign styled by Rachel Zoe. The American stylist and fashion icon has selected her favourite items from a collection for Lindex. The collection will go on sale on 18 April in all Lindex stores in 12 countries and also online in 27 countries. This is the first time Lindex has chosen to work with an international stylist on a selected collection. Lindex chose this partnership with style icon Rachel Zoe to offer additional inspiration to women who love fashion on all its markets.

– We wanted to surprise our customers and therefore decided to work with one of the most famous stylists in the world. Rachel Zoe has a unique ability to find the best style for every woman on different occasions. She is internationally recognized for her sense of style and we are now able to offer our customers the same inspirational styling.” Says Lea Rytz Goldman, Design and purchasing director at Lindex.

Rachel has selected her favourite items from the Lindex collection, which brings a hint of summer with flower patterns and summer colours.

– I am passionate about styling for women and am looking forward to working with Lindex, says Rachel Zoe.

The collection will be available in all 428 Lindex stores on the fashion chain’s 12 markets and also online in 27 countries from 18 April 2011.

About Rachel Zoe:

  • Lives in Los Angeles where she works as a stylist, designer and editor
  • Her current client list include Cameron Diaz, Jennifer Garner, Anne Hathaway, Kate Hudson and Demi Moore
  • A Contributing Editor to Harper s Bazaar and other fashion publications
  • In 2008 she was given her own TV programme, The Rachel Zoe Project, which is currently now in its fourth season.

Images of Rachel Zoe are available at

For more information please contact:

Lea RytzGoldmann, Design and purchasing director Tel: +46 31 739 50 15, Mobile: +46 761 36 46 11

Kaisa Lyckdal, Press Relations Manager Tel: 031-739 50 60, Mobil: 0702-52 98 43

Lindex is one of Northern Europe’s leading fashion chains with over 400 stores in Sweden, Norway, Finland, the Baltic States, the Czech Republic, Slovakia, Russia and the Middle East. In 2011 Lindex Shop Online was launched throughout the EU at The Lindex business idea is to offer inspiring, affordable fashion. Its range covers several different concepts within lingerie, women’s wear, children’s wear and cosmetics. Lindex is part of the listed Finnish group, Stockmann. You can find more information at

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