Narciso Rodriguez to design Pink Collection for Lindex

Fashion chain Lindex today announced plans with American designer Narciso Rodriguez to launch a fifteen-piece collection. It will be sold exclusively at all Lindex stores throughout Sweden, Norway and Finland as well as selected stores in other markets, beginning on October 1, 2010. The collection, to be called Pink Collection with Narciso Rodriguez will be sold to raise money to benefit breast cancer research with a portion of the proceeds going to the Cancer Foundation.

Beautiful, tailored, feminine dresses have made New York-based designer Narciso Rodriguez famous. He has collected prestigious design awards and is extremely popular among a number of female celebrities.

– We chose women’s wear designer, Narciso Rodriguez for the Pink Collection because we believe his beautiful tailoring and feminine silhouettes will be coveted by our customers. In October fashion-conscious customers can purchase an exclusive yet affordable design collection and at the same time support breast cancer research, states Göran Bille, Lindex Chief Executive.

This is the first time that Lindex has collaborated with an international designer and Pink Collection with Narciso Rodriguez will also mark the starting point for greater involvement by Lindex in the campaign against breast cancer.

– I feel that Pink Collection is an excellent initiative and hope that many women will show their appreciation for the collection and the cause by shopping and contributing to the fund-raising campaign, states Narciso Rodriguez.

Rodriguez, a three-time Council of Fashion Designer of America winner, is a celebrity fashion favourite who regularly dresses the likes of America’s First Lady Michelle Obama, Sarah Jessica Parker, Rachel Weisz, Jessica Alba and Claire Danes.

Fact file – Narciso Rodriguez:

  • Born in New Jersey of Cuban-American parents, Narciso Rodriguez received his formal education at the prestigious Parson’s School of Design in New York.
  • Rodriguez joined Anne Klein as designer under Donna Karan in 1985. In 1991, Narciso moved to Calvin Klein where he was a designer for the Women’s Collection.
  • Later, as design Director at Cerruti, Narciso received international acclaim when he designed the bias-cut sheat wedding dress that his friend Carolyn Bessette wore when she marries John Kennedy, Jr.
  • In 2002 and 2003, Rodriguez became the first designer in history to receive consecutive Women’s wear Designer of the Year awards by the Council of Fashion Designers of America.

For further information, please contact:

Anna Lindblad, Press Relations Manager
Tel: +46 31 739 50 60, Mob: +46 706 739 029

The Lindex business idea is to offer inspiring and attractively priced fashion. The range comprises several different concepts in lingerie, ladies’ fashion, children’s clothing and cosmetics. With about 400 stores in Sweden, Norway, Finland, the Baltic States, the Czech Republic, Slovakia, Russia and the Middle East, Lindex is one of northern Europe’s leading fashion chains. In 2009, the company was voted Fashion Chain of the Year. Lindex is part of the Finnish group Stockmann, listed on the stock exchange. For more information, go to

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