Lindex launches its most beautiful christmas selection in cooperation with Ewa Larsson

The successful cooperation between Lindex and designer Ewa Larsson continues. Starting in December, the fashion chain will be introducing a new design collection, Affordable Luxury by Ewa Larsson.

This is an exclusive collection, which in addition to sophisticated lingerie consists of luxurious lounge wear and spectacular jewellery. The Affordable Luxury collection this Christmas will be Ewa Larsson’s debut as an lingerie designer.

Ewa Larsson has created the most luxurious Christmas collection which will be her third design collection for Lindex. Sophisticatedly feminine, sensual and exclusive are what characterise these garments. This will be Ewa’s first ever lingerie collection.

– We are so excited to be able to continue our design work with Ewa Larsson. She is a capable and experienced designer who always does her best to develop the possibilities for unique designs in her choice of materials, styles and silhouettes, says Inger Lundqvist, purchasing and design manager at Lindex.

Affordable Luxury by Ewa Larsson is a special collection with a high level of fashion that will supplement the already wide selection that Lindex has to offer. The colour scheme for the collection consists of black, opal and cream. The collection also consists of jewellery emanating glamour and a party atmosphere.

– I am flattered to have had the opportunity to design this collection for Lindex. 18th century late baroque or “rococo” was my inspiration behind the Christmas collection. The collection is sensual and elegant. Lindex are specialists in lingerie, which is why it is especially inspiring to create a collection just in time for Christmas. My focus has been for every garment to be something out of the ordinary, both in terms of design as well as the outstanding features, says Ewa Larsson.

Ewa Larsson is a skilled and experienced designer who has previously worked with major clients both within Sweden and abroad. For 15 years, she was based in Paris and worked with such fashion houses as Plain Sud, Tara Jarmon, H&M and Joop. Now Ewa is based in Stockholm, Sweden.

The collection will be launched on 8 December in all Lindex stores around the world.

For high-resolution images, go to www.lindex.se/press/modebilder.

For more information, contact:

Anna Lindblad, Press Relations Manager Tel: +46 (0)31-739 50 60, Mobile: +46 (0)706-739 029

Lindex business concept is to offer inspiring and affordable fashion. The collection includes several different concepts within ladies’ wear, ladies, lingerie, children’s clothing and cosmetics. With more than 400 stores in Sweden, Norway, Finland, the Baltic States, Czech Republic, Slovakia, Russia and the Middle East, Lindex is one of the leading fashion chains in northern Europe. Lindex is part of the Finnish-listed Stockmann. More information can be found at www.lindex.com.

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