Caroline Winberg selects the wonders of Christmas at Lindex

The Swedish supermodel Caroline Winberg has selected her own, special underwear collection ”Chosen by Caroline Winberg” for the fashion chain Lindex. She shows her favourites in Lindex fashion campaign ahead of Christmas. The Christmas collection ”Chosen by Caroline Winberg” by Lindex is distinguished by a luxurious abundance of decorative elegance and glitter. Each garment is something out of the ordinary, both with regard to material and design. Who can judge better than an experienced model what feels best on the body and what makes a woman feel beautiful from within.

– One of my clear favourites is an elegant white underwear set with black lace. The bra is pretty, simple and flattering with a wonderful fit. The accompanying panties are of perfect height. I’ve chosen the clothes I find the prettiest and in my collection there is glitzy and light underwear for all occasions, says Caroline Winberg.

Caroline’s collection is shown in Lindex Christmas campaign, starting in mid-November. The campaign, which gives a wonderful Christmas feeling, is shown as a commercial on TV.

The collection ”Chosen by Caroline” is available in stores from xx November. The commercial is shown in Sweden, Norway and Finland, starting November 12.

Download high definition images of Caroline’s collection and the Christmas campaign on Lindex homepage under Press – Image archive – Press images – Fashion images.


For further information contact:

Sara Carlsson, Head of Group Communications Phone: +46 31-739 50 05, Mobile: +46 70-881 14 88.

Johan Hallin, Director Concept and Marketing Phone: +46 31-739 50 04, Mobile: +46 70-510 58 87.

The Lindex business idea is to offer inspiring, affordable fashion. The selection covers several different concepts within lingerie, women’s wear, children’s wear and cosmetics. Today, with around 360 stores in Sweden, Norway, Finland, the Baltic States, Czech Republic, Russia and the middle East, Lindex is one of Northern Europe’s leading fashion chains. Lindex is part of the Finnish group Stockmann, listed on the stock exchange. You can find more information at

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