With International Women’s Day coming up Lindex launches an ‘Extended’ collection where less is more, and highlights the power of sisterhood with a campaign featuring Lindex employees. The fashion brand also donates 10 per cent of the sales on March 8 to WaterAid’s work to empower women all over the world.
“Lindex vision is to empower and inspire women everywhere. Women are not only most of our customers – many of our employees and people working in our supply chain are women. I am proud of the dedication of all the employees at Lindex and how we together work to be a positive force for women”, says Susanne Ehnbåge, CEO at Lindex.
During the week, leading up to International Women’s Day, Lindex highlights the importance of sisterhood with a campaign featuring women who work together at Lindex. The campaign portrays their unique bond, friendships and the way they empower and inspire each other.
The campaign also shows pieces from Lindex new ‘Extended’ collection. With long lasting classics, attention to details and premium quality fabrics, it is a sophisticated and minimalistic collection where less is more. The collection is available at lindex.com and in selected stores from week 10.
On March 8, Lindex will also highlight WaterAid’s important work to empower women all over the world. Women are the ones who are most affected by lack of access to clean water and sanitation, as it often limits their opportunities to get an education and their ability to fulfil their potential. Therefore, on March 8, Lindex will donate 10 per cent of the sales to WaterAid and their work in increasing access to clean water, sanitation and improved hygiene in the world’s poorest communities.