Lindex introduces Digital Product Passports with selected garments

Lindex is testing how Digital Product Passports can be used as a foundation to enable new ways of interacting with garments throughout their lifecycle. This includes features such as easier repurchase of favourite products, as well as an activity log that makes it possible to follow a garment’s journey over time from initial purchase to secondhand use.

“Digital Product Passports are an important step towards greater transparency in the fashion industry. For us, it’s also about exploring how product information can be used in practice to support our customers in making more informed choices and to better understand how our products are used over time. This creates new opportunities to develop circular solutions, from resale to extended use,” says Anna-Karin Dahlberg, Chief Sustainability Officer at Lindex.

As a first step, Digital Product Passports will be introduced on two products, a bra from June, followed by a baby body in July. Each garment is equipped with a QR code on the care label, allowing customers to access product information directly through their phone.

Digital Product Passports are a key part of upcoming EU legislation and are designed to provide accessible, reliable information about a product’s materials, origin and how it can be cared for or handled at end of life. This initiative is part of Lindex’s broader efforts to build more circular product flows and advance the use of product information beyond compliance.

See the Digital Product Passports here:

• Baby body
• Bra