Lindex marks two decades of dedication to support cancer research

“We are incredibly proud to have supported cancer research for two decades, and our commitment aligns seamlessly with our higher purpose - to empower and inspire women. Our journey started in the Nordic markets, but for several years now, we've supported the Pink Month in all our 18 markets. It is a fantastically important initiative that engages and unites our customers and employees, and we want to do what we can to contribute to the vital cancer research," says Sanna Lindgren, Director of Culture & Communications at Lindex. 

Lindex donates 10 percent of the bra sales during October to cancer research and in this year's campaign, Lindex portrays women who have courageously faced or are presently battling cancer. Through a combination of striking visuals, expertly crafted films, and personal recordings from these remarkable women, Lindex capture the unfiltered realities of life with cancer. 

"With this year's campaign, we want to highlight the personal stories behind those affected and show their strength, pain and hope. This endeavour goes beyond a mere campaign; for us, it's all about women and we work throughout the entire year, to spread awareness about the importance of regular breast self-examinations for early detection”, says Linda Olsson, Director of Global Marketing. 

To raise awareness about the importance of self-examination, the fashion company has a breast school at lindex.com with a step-by-step guide. 

Lindex and its customers has since the start in 2003 contributed with a total of 19.3 MEUR to cancer research.